Two years ago I launched KSG with two offerings: consulting and workshops. The market taught me I was thinking too narrowly.
Last week marked the two-year anniversary of KSG – Krimmel Strategy Group. It feels like a good moment to reflect on what I got right and what I missed.
What I got right: There’s real demand for clearer thinking about energy markets and capital allocation.
I see it from executive teams. I see it from professionals building toward those roles.
What I missed: I assumed I knew the format that help should take.
I launched with consulting (custom strategy work) and learning & development (workshops and training programs).
Within the first year, two things happened that I didn’t plan for.
First, conference organizers and clients started asking me to speak at their events. Not as a consultant in the room, but as a voice on stage.
Speaking wasn’t on my original list. It is now.
Second, people who went through my workshops kept reaching out afterward.
They didn’t want another workshop. They wanted ongoing conversations. Someone to think through problems with over time.
That’s coaching. It also wasn’t on my original list.
So KSG evolved from two pillars to four: consulting, courses, speaking, and coaching.
I didn’t design it that way. Market signals led me there.
This is something I talk about a lot when analyzing companies. I call it Outlook vs. Outcome Analysis.
It’s what we learn when we compare the outlooks we get from executive teams with the outcomes their businesses ultimately produce.
Turns out it applies to early stage practices too.
I had an outlook: consulting and workshops. I read the market’s signals and adjusted. My outcome now includes courses, speaking, and coaching.
If you’re building any kind of professional practice, or even just thinking about how to position your own expertise, I’d offer this:
Pay attention to the behaviors and requests that don’t fit your original plan.
They’re often telling you something.
Two years in, I’m grateful for every client, reader, and conversation that’s shaped how KSG has evolved.
Two years ago I launched KSG with two offerings: consulting and workshops. The market taught me I was thinking too narrowly.
Last week marked the two-year anniversary of KSG – Krimmel Strategy Group. It feels like a good moment to reflect on what I got right and what I missed.
What I got right: There’s real demand for clearer thinking about energy markets and capital allocation.
I see it from executive teams. I see it from professionals building toward those roles.
What I missed: I assumed I knew the format that help should take.
I launched with consulting (custom strategy work) and learning & development (workshops and training programs).
Within the first year, two things happened that I didn’t plan for.
First, conference organizers and clients started asking me to speak at their events. Not as a consultant in the room, but as a voice on stage.
Speaking wasn’t on my original list. It is now.
Second, people who went through my workshops kept reaching out afterward.
They didn’t want another workshop. They wanted ongoing conversations. Someone to think through problems with over time.
That’s coaching. It also wasn’t on my original list.
So KSG evolved from two pillars to four: consulting, courses, speaking, and coaching.
I didn’t design it that way. Market signals led me there.
This is something I talk about a lot when analyzing companies. I call it Outlook vs. Outcome Analysis.
It’s what we learn when we compare the outlooks we get from executive teams with the outcomes their businesses ultimately produce.
Turns out it applies to early stage practices too.
I had an outlook: consulting and workshops. I read the market’s signals and adjusted. My outcome now includes courses, speaking, and coaching.
If you’re building any kind of professional practice, or even just thinking about how to position your own expertise, I’d offer this:
Pay attention to the behaviors and requests that don’t fit your original plan.
They’re often telling you something.
Two years in, I’m grateful for every client, reader, and conversation that’s shaped how KSG has evolved.