I’ve spent nearly two decades analyzing energy markets. My research notes on LinkedIn have generated millions of impressions. Here’s how I do it.
Many years ago I first found David Ogilvy’s memo How To Write.
It was a ten-item list of ways to improve your writing.
Number 2 was “Write the way you talk. Naturally.”
Number 3 was “Use short words, short sentences, and short paragraphs.”
The whole list is worth reading and has sat with me over the years.
🔎 Facilitating my second cohort of Oil & Gas Market Mastery, along with building out my coaching practice, has made me more introspective about the principles I use.
I pulled these principles together in my memo below: How To Analyze Energy Markets.
It covers posture, method, and the discipline of holding a view under uncertainty.
I originally targeted a ten-item list, like Mr. Ogilvy’s.
But as I worked through it, I needed eleven to cover all my bases without overlap. I expect to keep refining it over time.
❓ Which of these resonates the most with you? Which one surprises you the most?
I’d love to hear your thoughts as I consider future edits.
